Positioning Is the Set of Benefits and Values the Company

question 61

True/False

Positioning is the set of benefits and values the company promises to deliver to customers to satisfy their needs.

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Definitions:

Zygomatic Bone

A bone that forms the prominence of the cheek and part of the orbit of the eye.

Hyoid Bone

A U-shaped bone in the neck that supports the tongue and provides attachment for muscles of the neck and lower jaw.

Larynx

The voice box located in the neck, responsible for sound production and protecting the trachea against food aspiration.

Cribriform Plate

A portion of the ethmoid bone in the skull that contains small holes to allow for the passage of the olfactory nerves from the nasal cavity to the olfactory bulbs.