A Designer Releases Her Fall Line of Handbags, Including One

question 7

Multiple Choice

A designer releases her fall line of handbags, including one that retails for $6,000. This bag is a limited edition; only 500 will be produced, and orders will only be accepted from clients who have previously purchased a handbag from the designer. Customers will be put on a waitlist in the order in which the handbag orders are received.
-The handbag is finally available to customers on the waitlist. Tanya,who has been on the list for three weeks,picks up the handbag at the designer's store. When she opens the handbag,she finds that a wallet and a belt are included with the handbag,which both surprises and delights Tanya. The designer most likely maximized Tanya's satisfaction by:

• A)using a value-pricing strategy
• B)meeting customer requirements
• C)selling a value-added product
• D)creating a potential product
• E)providing the expected product

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Definitions:

DSM

The Diagnostic and Statistical Manual of Mental Disorders, a handbook used by healthcare professionals as the authoritative guide to the diagnosis of mental disorders.

Depression

A mental disorder characterized by persistent sadness, loss of interest in activities, and the inability to experience pleasure, affecting one's thoughts, behavior, feelings, and sense of well-being.

Schizophrenia

A long-term mental disorder involving a breakdown in the relation between thought, emotion, and behavior, leading to faulty perception, inappropriate actions and feelings, withdrawal from reality into fantasy and delusion, and a sense of mental fragmentation.

Voice Hallucinations

Auditory hallucinations where an individual hears voices that are not present or generated by an external source.