Which Type of Consumer Buying Situation Requires Very Little Consumer

question 36

Multiple Choice

Which type of consumer buying situation requires very little consumer involvement and brand differences are usually insignificant?

• A)habitual buying decision
• B)straight rebuy decision
• C)complex buying decision
• D)modified rebuy decision
• E)partner buying decision

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Definitions:

Object Permanence

The understanding that objects continue to exist even when they cannot be observed.

Scheme

A plan or strategy designed with a specific aim or outcome in mind, often outlining steps or methods to achieve it.

Violation of Expectations

A method used in developmental psychology to study infants' understanding of the world by gauging their reactions to events that deviate from what they anticipate.

Event

An occurrence or happening, often significant in nature.