Terrance Simpson Is a Sales Representative for Swim-Tex, a Swimming

question 38

Multiple Choice

Terrance Simpson is a sales representative for Swim-Tex, a swimming pool service and supply company. Swim-Tex sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Swim-Tex sells to both consumers and businesses.
-Managers at Swim-Tex have informed members of the purchasing department to change straight rebuy situations to modified rebuys. What does this most likely mean for members of the Swim-Tex purchasing department?

• A)renegotiating prices with vendors
• B)simplifying the buying process
• C)building strategic alliances
• D)forming a new value chain
• E)focusing on a decision in the process that is not an issue for the customer

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Definitions:

Oedipal Complex

A psychoanalytic theory describing a child's feelings of desire for the opposite-sex parent and jealousy toward the same-sex parent.

Psychodynamic Psychotherapy

A therapeutic approach emphasizing the psychological roots of emotional suffering, with a focus on insight, patterns of relationships, and the dynamics of personality.

Empirical Study

Research based on observed and measured phenomena and derives knowledge from actual experience rather than theory or belief.

Long-term Psychodynamic Therapy

A form of psychotherapy that focuses on exploring the patient's unconscious patterns and conflicts derived from past experiences, with the goal of understanding and changing them.