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Educational seminars are most likely a good source of prospects because:
A)people who pay for a seminar will buy products
B)salespeople need help conducting demonstrations
C)most seminar attendees are referrals
D)product benefits and features can be showcased
E)salespeople can build a close into the keynote speech
Aversive Stimuli
Unpleasant or noxious stimuli which an organism seeks to avoid or escape.
Partial Reinforcement
A conditioning strategy wherein a reward is not administered every time the desired behavior is performed, making a behavior more resistant to extinction.
Continuous Reinforcement
A method of learning that entails giving a reward after every desired behavior.
Ratio Schedule
A schedule of reinforcement where a response is reinforced only after a specified number of responses have occurred.
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