Sendstars Is a Package Delivering Company That Recently Made a Study

question 19

Multiple Choice

Sendstars is a package delivering company that recently made a study on its customer retention and service renewal metrics. They found that most customers defected from using Sendstars' services due to customer dissatisfaction stemming from delivery personnel being rude or ill-mannered. To curb this issue, Sendstars gave special training to its employees in customer service. Which of the following data mining approaches did Sendstars employ when they decided to train their employees in customer care based on the study?

• A) association
• B) cause-and-effect modeling
• C) classification
• D) reduction

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Definitions:

Gallbladder

Organ attached to the liver that serves to store and concentrate bile.

Bile

Secretion of the liver that is temporarily stored and concentrated in the gallbladder before being released into the small intestine, where it emulsifies fat.

Stomach

In vertebrates, muscular sac that mixes food with gastric juices to form chyme, which enters the small intestine.

Partially Digest

Partially digest describes a process where food is incompletely broken down by enzymes, typically occurring in the digestive system before nutrients are absorbed.