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Potential customers are called marks.
Disadvantaged Populations
Groups of individuals who face significant obstacles that inhibit their ability to access essential services, resources, or opportunities, often due to economic, social, or physical factors.
Ethical
Concerning or related to ethics or the rules of right and wrong behavior.
Physical Disabilities
Impairments that significantly affect one's ability to move or interact with the physical environment, possibly including mobility issues, dexterity problems, or physical health disorders.
Behavioral Problems
Refers to actions or behaviors that are disruptive, harmful, or outside of socially acceptable norms, often causing negative consequences for the individual or others.
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