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Studies Have Found That Customers Are Typically Ready to Make

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Studies have found that customers are typically ready to make a purchase decision well before salespeople attempt to close the sale. Salespeople can learn when to close the sale by


Definitions:

SWOT Analysis

A strategic planning tool used to identify a company's internal Strengths and Weaknesses, as well as external Opportunities and Threats.

Data Mining

The practice of examining large databases in order to generate new information or find hidden patterns and insights.

Staircase Analysis

An evaluative technique that segments a process or development into distinct levels or phases for detailed assessment and review.

Potential Market

The entirety of consumers who could potentially purchase a product or service, based on their needs and resources.

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