P&G's Tide Laundry Detergent Has Been Around Since 1948 and Is

question 57

Multiple Choice

P&G's Tide laundry detergent has been around since 1948 and is still a market leader. P&G has used ________ advertising to reposition Tide several times over the product's life, trying to motivate new consumer segments to use the product.

• A)informative
• B)persuasive
• C)social marketing
• D)emotional
• E)institutional

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