All of the Following Are Steps in the AIDA Model

question 94

Multiple Choice

All of the following are steps in the AIDA model except

• A) awareness.
• B) intention.
• C) action.
• D) desire.
• E) interest.

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Definitions:

Partial Equity Method

An accounting technique used for investments, where an investor recognizes income from the investee to the extent of dividends received and adjustments for changes in the investee's net assets.

Dividends

Disbursements from a corporation to its shareholders, typically deriving from the company's profits.

Amortization

The gradual reduction of a debt or the cost of an intangible asset over a specific period of time through regular payments.

Net Income

The amount of earnings left over after all expenses and taxes have been subtracted from total revenue; a key indicator of a company's profitability.