All of the Following Are Interactive Elements of an IMC

question 7

Multiple Choice

All of the following are interactive elements of an IMC strategy except

• A) personal selling.
• B) consumer contests.
• C) mobile marketing.
• D) public relations.
• E) online marketing.

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Definitions:

Zero-based Budget

A budgeting technique where all expenses must be justified for each new period, starting from a "zero base," rather than basing budgets on the previous year's expenditures.

Fixed Amount

A specific, unchanging quantity of money, goods, or services.

Strategic Planning

The process by which an organization defines its strategy, or direction, and makes decisions on allocating its resources to pursue this strategy.