Examlex
________ channels are used to reach a broad audience; ________ channels are used to reach a narrower segment of consumers.
Avatars
Digital representations of users in online games, forums, or virtual worlds, often customizable.
Digital Primacy
The prioritization of digital channels and strategies in marketing, emphasizing the importance of online presence and digital interaction with consumers.
Social Identity
A person's sense of who they are based on their group memberships, influencing how they perceive themselves and are perceived by others.
Digital Brand Name
The representation of a brand in the digital landscape, crucial for awareness and recognition in online environments.
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