Kevin Is Recognized by His Friends as an Activist on Many

question 129

Multiple Choice

Kevin is recognized by his friends as an activist on many fronts.He prefers to buy products from firms that will donate part of the total purchase price to organizations he supports.Marketers recognize that this approach can be an important competitive tool; it is called

• A) social activist marketing.
• B) voluntary premium pricing.
• C) cause-related marketing.
• D) business/social responsibility.
• E) the do-gooder syndrome.

Comprehend the roles and formation of the Consumer Financial Protection Bureau.

Identify consumer rights under the Fair Credit Reporting Act.

Understand consumer obligations and rights after signing contracts and the specifics of rescinding contracts.

Distinguish the applicability of the Fair Debt Collection Practices Act.

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Definitions:

Law of Torts

A branch of civil law that deals with legal liabilities, obligations, and damages arising from wrongful acts not involving contracts.

Statutory Law

Law enacted by a legislative body, such as a Congress or Parliament, that specifies and mandates behaviors, procedures, and consequences within its jurisdiction.

Qualified Privilege

A legal defense in defamation cases allowing freedom of expression without liability, provided the statements are made without malice on occasions where the party has a legal, moral, or social duty to make them.

Proper Use

The use of a product or service in accordance with its intended purpose or guidelines.