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The cost of communicating directly with a potential customer is low compared with other forms of promotion.
Individualists
Persons who prioritize personal goals and independence over collective goals and interdependence.
Social Norms
Implicit or explicit rules a group holds that influence how its members behave in a typical situation.
External Causes
Factors or circumstances outside the control or influence of an individual that contribute to a particular outcome or situation.
Internal Causes
Causes that originate within an individual, such as personal beliefs, emotions, or motives.
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