When Purchasing Books on Amazon

question 69

Multiple Choice

When purchasing books on Amazon.com, customers are shown other books and a message saying "Customers who purchased [your book] also purchased . . ." This is an example of

• A)mass media advertising.
• B)publicity.
• C)public relations.
• D)sales promotions.
• E)direct marketing.

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Definitions:

Action Potential

A temporary reversal of an electric polarization of the membrane in nerve or muscle cells.

Electrical Signal

An electrical signal is a current or electromagnetic field used to convey data from one system or network to another, often varying in voltage to represent information.

Chemical Signal

A molecule released by cells that carries information to other cells, often triggering a response or action in the receiving cells.

Neurotransmitter Uptake

The process by which neurotransmitters are taken back into the synaptic vesicles of a neuron after the completion of a neural impulse.