The Goals of IMC Need to

question 62

Multiple Choice

The goals of IMC need to

• A)expand as the advertising budget expands.
• B)be explicit and measurable.
• C)be encoded before they can be decoded.
• D)include both the noise effect and the transmitter effect.
• E)be separate from budget.

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Definitions:

Priorities

Items or activities that are regarded as more important than others and therefore necessitate attention or action first.

Participatory Planning

Includes the people who will be affected by plans and/or whose help is needed to implement them.

Increase Commitment

The process of enhancing dedication and loyalty towards a task, organization, or relationship, aiming for improved engagement and outcomes.

Scarce Resources

Natural or human-made assets that are limited in availability, often leading to competition for their use or allocation.