The Individual Elements of an IMC Strategy Can Be Viewed

question 121

Multiple Choice

The individual elements of an IMC strategy can be viewed on two axes: ___________ (from the consumer's perspective) and __________.

• A)passive and interactive; tangible and intangible
• B)mobile marketing and direct marketing; tangible and intangible
• C)offline and online; low cost and high cost
• D)passive and interactive; offline and online
• E)static and changing; offline and online

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Definitions:

Human Judgment

The cognitive process of making decisions or drawing conclusions based on personal knowledge, experience, senses, and emotions.

Additive Form

A mathematical or statistical model where the components or factors are combined through addition to predict or estimate outcomes.

Systematic Component

The part of a process or model that can be directly explained by variables within the system, leading to predictable outcomes.

Seasonal Factor

Variations in demand, supply, or other business indicators that occur at specific times of the year.