A Firm That Places an Emphasis on Developing and Maintaining

question 133

Multiple Choice

A firm that places an emphasis on developing and maintaining positive relationships with the media is focusing on a(n) ________ strategy.

• A)personal selling
• B)mobile marketing
• C)advertising
• D)direct marketing
• E)public relations

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Definitions:

Interest Rate

The fraction of a loan amount charged as interest to the borrower, often shown as an annual percent of the outstanding loan.

New Capital

Additional funds or assets put into a business by the owners or investors intended for the expansion or improvement of the enterprise.

Profits

The financial gain realized when the revenue from an economic activity exceeds the expenses, costs, and taxes involved in sustaining the activity.

Industry

A sector of the economy characterized by the production of goods or provision of services within a certain field.