Julie Is Developing a Budget for Her Firm's IMC Program

question 54

Short Answer

Julie is developing a budget for her firm's IMC program.First,she decides what she wants to accomplish.Then she chooses media,and finally she determines the cost for each product to be promoted.What type of IMC budgeting process is Julie using?

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Definitions:

Observing Others

The practice of watching and learning from the actions, behaviors, and reactions of individuals or groups to gather insights or inform one's own behavior.

Law of Effect

A principle in psychology that suggests behaviors are more likely to be repeated when they result in positive outcomes, and less likely when they lead to negative outcomes.

Reconnaissance Team

A group tasked with gathering information by surveying an area, especially to assess the characteristics of a place or situation for military or strategic purposes.

Extra Effort

The additional energy, time, or resources expended beyond the usual or expected level to achieve a goal or improve performance.