When a Company Offers Consumers the Ability to Make Purchases

question 12

Multiple Choice

When a company offers consumers the ability to make purchases via a smartphone,this is known as

• A) M-commerce.
• B) smart retailing.
• C) cell selling.
• D) P-commerce.
• E) channel expansion.

---

Definitions:

Competitors' Prices

The cost at which rival businesses offer similar goods or services in the market.

Potential Competitors

Potential competitors are businesses or entities not currently in a market but have the capability and interest to enter the market and compete for the same customer base.

Price-sensitive

Describes consumers or markets that are highly responsive to changes in price, where price changes can significantly impact demand.

Customer Service

Activities and support provided by a company to its customers before, during, and after a purchase to enhance satisfaction and loyalty.