Carol Manages a Cell Phone Store and Is Debating How

question 93

Essay

Carol manages a cell phone store and is debating how much personal selling and customer service she should utilize as part of her promotion strategy.What would you recommend and why?

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Definitions:

Consumer Planned

A marketing strategy that involves creating products and services based on direct inputs and preferences from consumers, aiming to meet specific needs.

Evoked Set

The brands or products a person will evaluate as options for the solution of a particular consumer problem. Also known as a consideration set.

Toyota

A Japanese multinational automotive manufacturer known for its wide range of vehicles and innovations in automotive technology.

Search-engine Marketing

A digital marketing strategy used to increase a website's visibility in search engine results pages.