Because Services Are Intangible, It Is Often Difficult for Customers

question 14

Multiple Choice

Because services are intangible, it is often difficult for customers to determine how a service meets their expectations, which marketers call

• A)service perceptions.
• B)service efforts.
• C)service quality.
• D)service aspirations.
• E)service feedback.

Understand the impact of personal appearance and grooming on professional image.

Recognize the importance of social gestures, such as handshakes and facial expressions, in making a positive impression.

Comprehend the role of social media and online activities in personal branding.

Identify the behavioral nuances of professional etiquette and their impact on workplace relations.

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Definitions:

Mental Health

A state of well-being in which an individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community.

Lifestyle Choices

Decisions individuals make about how to live and behave, including diet, exercise, leisure activities, and work, which can affect their health and well-being.

Physical Health

A state of well-being in which an individual realizes their own abilities, can cope with normal stresses of life, and is able to make a contribution to their community.

Type A

A personality type characterized by high levels of competitiveness, self-driven ambition, impatience, and urgency, often linked to stress and heart disease.