Services Marketing Managers Have Learned That More Employees Will Support

question 71

Multiple Choice

Services marketing managers have learned that more employees will support a quality-oriented process if

• A)they are involved in setting the goals.
• B)perishable services are replaced with tangible services.
• C)they are required to diverge from existing standards.
• D)customers are responsible for setting service quality standards.
• E)the process involves both part-time and full-time employees.

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Definitions:

Direct Write-off

An accounting method where uncollectible accounts receivable are written off directly against income at the time they are deemed irrecoverable.

Net Realizable Value

The estimated selling price of an item of inventory less any direct costs of disposal, such as sales commissions.

Allowance for Doubtful Accounts

A contra-asset account representing estimated uncollectible accounts receivable due to the customer's inability to pay.

Accounts Receivable

Money owed to a company by its customers for goods or services that have been delivered but not yet paid for.