Kristina Created a Virtual Prototype of Her New Line of Swimwear

question 92

Multiple Choice

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers. Kristina realizes there are multiple lines of swimwear out there and hers will need to be unique. For Kristina, which important question should she be asking at this point?

• A) What retailers should be used to sell the swimwear?
• B) Will this swimwear line satisfy an unmet need?
• C) What wholesale price should be charged?
• D) What promotional plan will work best?
• E) In which season should we introduce the product?

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Definitions:

Traditional Forms

Refers to the conventional, long-established ways of doing things or organizing society, often rooted in cultural or historical practices.

Private Label Brands

Products sold by retailers under their own branding and packaging, but manufactured by third parties.

Manufacturer Brands

Brands that are owned and managed by the manufacturer rather than retailers or intermediaries, usually marketed under the company's name.

Walgreens

An American company that operates as the second-largest pharmacy store chain in the United States, offering health products, health information, and photo services.