Which of the Following Statements Best Describes Secondary Data

question 146

Multiple Choice

Which of the following statements best describes secondary data?

• A) Secondary data may not be precisely relevant to the research needs.
• B) Secondary data are those data collected to address specific research needs.
• C) Secondary data collection is always extremely time-consuming and expensive.
• D) Secondary data will always meet the researchers' needs.
• E) Secondary data include only qualitative research.

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Definitions:

Gross Margin

The difference between sales and the cost of goods sold, often expressed as a percentage, indicating the profitability of selling products.

Sales Analysis

The evaluation and study of actual sales in a given period, helping businesses understand sales performance and trends.

Return on Marketing Investment

A calculation used to assess the efficiency and profitability of marketing expenditures.

Gross Margin

The difference between revenue and the cost of goods sold, divided by revenue, expressed as a percentage.