To Generate Ideas for New Products, Some Firms Will Purchase

question 132

Multiple Choice

To generate ideas for new products, some firms will purchase the rights to use another firm's technology. This is known as

• A)R&D.
• B)licensing.
• C)consumer research.
• D)outsourcing.
• E)brainstorming.

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Definitions:

Confidentiality

The ethical or legal duty of keeping information private or secret, ensuring that sensitive information is accessed only by authorized parties.

Oral Presentation

A verbal report or lecture delivered to an audience, designed to inform, persuade, or share information.

Face-To-Face Meeting

A personal interaction between two or more people in the same location, allowing for direct communication and non-verbal cues.

Personal Connection

A bond or relationship between individuals that is based on mutual interests, empathy, or shared experiences.