All of the Following Statements Regarding Brand Loyalty Are True

question 61

Multiple Choice

All of the following statements regarding brand loyalty are true except

• A) the marketing costs of reaching loyal customers are typically very high.
• B) brand-loyal customers are unlikely to switch to competitor's brands.
• C) brand-loyal customers generate positive word of mouth.
• D) firms tend to reward brand loyal customers with extra benefits.
• E) brand-loyal customers do not need persuasion to buy the firm's brands.

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Definitions:

Vertical Crack

A fracture or break in rock extending in an up-and-down direction.

Fault Scarp

A steep slope or cliff formed by the movement of a fault during an earthquake, indicating the relative displacement of the Earth's surface.

Topography

The arrangement of natural and artificial physical features of an area, including its relief, and the positions of streams, hills, and valleys.

Recent Earthquakes

Earthquakes that have occurred in the near past, often recorded and analyzed for seismic activity and patterns.