The More Familiar Customers Are with a Brand, the Harder

question 94

True/False

The more familiar customers are with a brand, the harder their decision-making process will be.

---

Definitions:

Mutual-Regulation Model

A theory in developmental psychology that describes how infants and caregivers communicate and respond to each other's emotional cues and needs.

Tronick

A researcher known for his work on child development, especially in the area of emotional and social development.

Separation Anxiety

Distress shown by someone, typically an infant, when a familiar caregiver leaves.

Interactional Synchrony

A phenomenon where two individuals, often a caregiver and a child, engage in patterns of coordinated, rhythmic interaction.