One Key Feature of the Value of a Strong Brand

question 108

Multiple Choice

One key feature of the value of a strong brand is that

• A)it can protect the firm from competition.
• B)it no longer needs to be supported by advertising and promotion.
• C)if it becomes a generic name, the brand is worth even more.
• D)it cannot be successfully imitated by a retailer's own brand.
• E)competitors will typically abandon a sector altogether rather than compete.

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