All of the Following Are Included in the Main Criteria

question 51

Multiple Choice

All of the following are included in the main criteria used for determining how "good" a brand is,or how much equity it has except

• A) brand awareness.
• B) brand loyalty.
• C) brand associations.
• D) brand conceptualization.
• E) perceived value.

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Definitions:

System of Symbols

A structured set of symbols or signs used for communication or representation within a cultural or computational context.

Semantics

The study of meaning in language, including the analysis of the significance of words, phrases, sentences, and symbols.

Pragmatics

Pragmatics is a subfield of linguistics concerned with how context influences the interpretation of meaning in language use.

Behaviourist Theory

A theory in psychology that focuses on observable behaviors and the ways they're learned, rather than internal states like thoughts or feelings.