Jake Developed a Toothpaste Using Only Natural Ingredients,and He Has

question 90

Multiple Choice

Jake developed a toothpaste using only natural ingredients,and he has been quite successful selling the product in health food stores and some grocery stores.He has recently developed a toothbrush using bamboo and natural components.Jake is considering a __________,giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.

• A) co-brand
• B) brand extension
• C) premium brand
• D) joint brand
• E) natural brand

---

Definitions:

Distorted Cognitions

Refers to inaccurate or misleading thoughts, beliefs, or interpretations that can lead to emotional distress and maladaptive behaviors.

Beck

Refers to Aaron T. Beck, an influential psychiatrist known for developing cognitive therapy (now known as cognitive-behavioral therapy, CBT).

Bi-polar Disorder

A mental health condition characterized by extreme mood swings that include emotional highs (mania or hypomania) and lows (depression).

Core/Basic Belief

A fundamental or underlying principle or idea that is deeply believed or ingrained in a person's or society's mindset.