NCD Company Wants to Expand into the Mexican Market

question 4

Multiple Choice

NCD Company wants to expand into the Mexican market.It has the financial resources,wants to control business operations,and has had considerable success marketing to Hispanics in the United States.NCD will likely use __________ to expand into the Mexican market.

• A) franchising
• B) exporting
• C) a joint venture
• D) direct investment
• E) a strategic alliance

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Definitions:

Visual Signals

Information perceived through the eyes and interpreted by the brain, involving light being converted into electrochemical signals for visual processing.

Trichromatic Color Theory

A theory stating that the human eye perceives color through the relative rates of response by three types of cones, each sensitive to different wavelengths of light (red, green, and blue).

Trichromatic Color

A theory of color vision based on the existence of three types of cone cells in the eye, each sensitive to red, green, or blue light.

Complex Cortical Cell

A type of neuron in the cerebral cortex that responds to visual stimuli with certain characteristics, such as orientation, movement, and length.