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Creating Brand Awareness Is the First Step in Creating Brand

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Essay

Creating brand awareness is the first step in creating brand equity.Political candidates know name recognition is critical to success-particularly for incumbents to get reelected.If you were a marketing adviser to a challenger for the congressional seat in your district,what would you recommend the candidate do to create brand/name awareness?


Definitions:

Surgeons

Medical specialists who perform operations to treat diseases, injuries, or deformities.

Automation Process

The use of technology and software to operate and control production and service processes with minimal human intervention.

Storyboarding

A visual process in filmmaking, gaming, and advertising where sequences of drawings or images are laid out to pre-visualize scenes and sequences.

Original Cost

The initial purchase price or production cost of an asset or investment, not including subsequent expenses or depreciation.

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