For Products Like Clothes Pins,which Provide the Same Benefit for All

question 117

Multiple Choice

For products like clothes pins,which provide the same benefit for all consumers,marketers should probably use a(n) ________ strategy.

• A) concentrated targeting
• B) lifestyle segmentation
• C) benefit segmentation
• D) undifferentiated targeting
• E) differentiated segmentation

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Definitions:

Variable Cost Per Unit

The cost that varies with the level of output or production, calculated on a per-unit basis.

Fixed Costs

Expenses that remain constant for a business regardless of the level of production or sales volume.

Break-even Sales

The amount of revenue needed to cover a business's total fixed and variable costs, marking the point at which a business neither makes a profit nor a loss.

Unit Variable Cost

The cost associated with producing one additional unit of a product, varying with the volume of production.