Helena Was Surprised to Learn That the Car and Home

question 130

Essay

Helena was surprised to learn that the car and home insurance agency she was just hired by does not have a CRM program.Why should the agency have a CRM program,and what CRM efforts should Helena recommend?

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Definitions:

Consolidation Worksheet

A tool used in accounting to prepare the financial statements of a parent company and its subsidiaries, merging their assets, liabilities, and other financial items into a single set of statements.

Fair Value

The financial return from selling an asset or expense for transferring a liability in a regulated exchange with market entities on the date of appraisal.

Goodwill

An asset lacking physical substance that comes into existence when a firm is bought for an amount that surpasses the fair value of its recognizable net assets.

Cash-Flow Contingency

A provision or reserve for potential changes in cash flow due to uncertain future events that might affect a company's financial health.