Coca-Cola's Experiments Using ____________ Record Participants' Faces as They Watch

question 72

Multiple Choice

Coca-Cola's experiments using ____________ record participants' faces as they watch advertisements or prototypes,then assess how their eyes moved,when they smiled or frowned,and so on.

• A) facial recognition software
• B) data mining
• C) social media monitoring
• D) illegal surveillance methods
• E) sentiment mining

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Definitions:

Same-Sex Marriage

A legal union between two individuals of the same sex, recognized by law as equivalent to marriage between opposite-sex couples.

Supreme Court

The United States' top federal judiciary body, made up of nine members, with supreme authority over all other national courts.

Dual Federalism

The political arrangement in which state governments and the federal government exercise exclusive and separate powers, as opposed to sharing authority or collaborating on decisions.

Cooperative Federalism

A concept of federalism wherein national, state, and local governments work together to solve problems and create policies.