If a Firm Has Demographic and Purchasing Information About Its

question 26

Multiple Choice

If a firm has demographic and purchasing information about its customers,the firm can use data mining techniques to

• A) understand psychographic motivations.
• B) create marketing mixes based on consumer self-values.
• C) build separate marketing programs for different demographic segments.
• D) determine which syndicated data warehouse services to purchase.
• E) find out which competitors its customers purchase from.

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Definitions:

Non-Litigious

Matters or activities not involving litigation or legal proceedings.

Binding Arbitration

An arbitration agreement where the decision made by the arbitrator is legally binding and enforceable, similarly to a court judgment.

Distress

Seizure by a landlord of any property left by a tenant and holding it until the rent is paid or selling it to pay rent owing.

Relief against Forfeiture

Judicial intervention to protect against the loss of rights or property due to failure to meet legal obligations.