Each Time You Go to the Grocery Store and Have

question 2

Multiple Choice

Each time you go to the grocery store and have your purchases scanned while using a loyalty or bonus reward card,you are contributing to a database that can help marketers determine all of the following except

• A) what a typical shopping list looks like.
• B) whether changes in prices affect buying.
• C) marketplace trends.
• D) what kinds of promotions might be attractive to you.
• E) other stores where you buy similar products.

---

Definitions:

Risk-neutral

An attitude towards risk where an individual values all outcomes equally without preference for risk.

Risk-loving

A preference or inclination to undertake investment with uncertain outcomes, often with the potential for significant gains.

Utility

A measure of satisfaction, usefulness, or value that a consumer derives from consuming a good or service.

Decreasing Rate

A situation or condition in which the rate at which something occurs or is processed diminishes over time.