Which of the Following Research Methods Would Be Best in Helping

question 47

Multiple Choice

Which of the following research methods would be best in helping a marketer understand how people feel about a product or service on an individual,detailed level?

• A) focus groups
• B) surveys
• C) social media monitoring
• D) primary data mining
• E) in-depth interviews

---

Definitions:

Acquisition Differential

The difference between the cost of an acquisition and the fair value of the net identifiable assets of the acquired entity.

Exchange Rates

The value of one currency for the purpose of conversion to another currency.

Ending Inventory

The value of goods available for sale at the end of an accounting period, calculated by adding purchases to the beginning inventory and subtracting the cost of goods sold.

Exchange Gain/Loss

The gain or loss resulting from the fluctuation in exchange rates affecting the value of foreign currency transactions.