How Might a Book Publisher Use Blogs in Its Marketing

question 60

Multiple Choice

How might a book publisher use blogs in its marketing research efforts?

• A)as a place to report marketing research results to top management
• B)as a source of reviews of its latest releases
• C)as a location for holding online focus groups about its books
• D)as a location for conducting online experiments about book purchasing patterns
• E)as a substitute for large-scale surveys about future book topics

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Definitions:

Marginal Utility

The change in total satisfaction or pleasure derived from consuming one more unit of a good or service.

Total Utility

The overall satisfaction or benefit a customer receives from consuming a particular good or service.

Marginal Utility

The increased happiness or usefulness gained by consuming an additional unit of a good or service.

Total Utility

The total satisfaction received from consuming a particular quantity of a good or service.