For a Segmentation Strategy to Be Successful, the Customers in the Segment

question 103

Multiple Choice

For a segmentation strategy to be successful, the customers in the segment must react similarly and positively to the firm's marketing mix. In other words, the market segment must be

• A)substantial.
• B)perceptive.
• C)identifiable.
• D)reachable.
• E)responsive.

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Definitions:

OneDrive

A cloud storage service from Microsoft that allows users to store files and data online for access from anywhere.

Mp3 Files

Digital audio file format using a form of lossy data compression, designed to reduce file size while keeping sound quality reasonably intact.

Groove Music Library

A digital music streaming service and application developed by Microsoft, providing access to a wide range of music tracks and albums.

Basic Fixes

Simple or foundational solutions or repairs, often in the context of software troubleshooting or photo editing.