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Thomas has just conducted a focus group for Apple,asking participants their opinions regarding new features Apple is considering for its iPhone.Apple's marketing manager wants to use the results of this focus group to justify immediate product changes and new promotional strategies.As the marketing researcher,how would you respond?
Technology Pressure
Technology pressure refers to the compulsion or urgent need for organizations or individuals to adopt new technologies to stay competitive or efficient in the modern digital landscape.
Societal Pressure
The influence that society exerts on individuals or organizations to adopt certain behaviors, practices, or norms.
Technological Innovation
The introduction of new technologies or the improvement of existing technologies to create new or improved products, services, or processes.
Digital Divide
The gap between individuals, households, businesses, and geographic areas at different socio-economic levels with regard to their opportunities to access information and communication technologies (ICTs).
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