Marketers Often Have Huge Amounts of Information About Their Customers

question 17

Essay

Marketers often have huge amounts of information about their customers. What ethical issue should marketers include in their decisions regarding how to use this information?

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Definitions:

Business Employees

Individuals working within a company or organization performing various roles related to its operations, strategy, and financial performance.

IT Employees

Individuals who work within the information technology field, focusing on the management, support, and maintenance of computer systems and networks.

Business Managers

Professionals responsible for planning, controlling, and overseeing the operations and activities within a business to achieve organizational goals.

IT Managers

IT managers are professionals responsible for overseeing and managing the information technology (IT) resources and personnel within an organization, ensuring the effective and efficient utilization of technology.