NASCAR Redirected Its Marketing Efforts When a Survey Indicated That

question 136

True/False

NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of its fans were female. This is an example of psychographic segmentation.

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Definitions:

Buy-in

Agreement and acceptance of an idea, plan, or strategy by all involved or affected parties.

Critical Evaluator

An individual skilled in assessing situations or arguments to make well-founded judgements.

Groupthink

A mental occurrence within a group where the need for agreement or uniformity leads to a decision-making result that is illogical or not functional.

Policy Question

A question that focuses on proposed courses of action or decisions regarding public or organizational policies, often requiring analysis and deliberation.