When Penguin Catering Services First Opened,the Owner Decided to Target

question 128

Multiple Choice

When Penguin Catering Services first opened,the owner decided to target only events at resorts in its geographic region.Penguin Catering was using a(n) __________ targeting strategy.

• A) concentrated
• B) micromarketing
• C) benefit-driven
• D) differentiated
• E) undifferentiated

---

Definitions:

Serotonin

A neurotransmitter that contributes to feelings of well-being and happiness.

Emotional Well-Being

A state in which an individual is able to manage stress effectively, feels engaged and fulfilled in their activities, and is capable of creating positive relationships.

Dopamine

A neurotransmitter involved in reward, motivation, and motor control, among other functions.

Lithium

Lithium is a chemical element often used in the form of lithium carbonate or lithium citrate as a mood stabilizer in the treatment of bipolar disorder and major depressive disorder.