When Ron Complained to His Bank's Branch Manager About the Unprofessional

question 7

Multiple Choice

When Ron complained to his bank's branch manager about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ron was a valued, long-time customer and to provide whatever service he requests. The branch manager is using ________ segmentation to retain Ron as a customer.

• A)benefit
• B)geodemographic
• C)psychographic
• D)loyalty
• E)geographic

---

Definitions:

Return On Assets

A measure of how effectively a company uses its assets to generate profit, calculated as net income divided by total assets.

Return On Equity

A measure of the profitability of a business in relation to the equity, calculated by dividing net income by shareholders' equity.

Profit Margin

A financial metric used to assess a company's profitability by comparing net income to sales. It's often expressed as a percentage indicating how much of each dollar in sales a company keeps as profit.

Equity Multiplier

A ratio of financial leverage showing the portion of a company's assets financed through shareholders' equity.