Of the Five Strategies for Entering New Markets, Direct Investment

question 5

Multiple Choice

Of the five strategies for entering new markets, direct investment creates the

• A)least investment cost.
• B)greatest potential risk.
• C)most franchisee control.
• D)best opportunity for strong strategic alliances.
• E)greatest coordination of efforts of global and local partners.

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Definitions:

Focus Group

A process for interviewing a number of participants together that also allows for interaction among group members.

Reflexivity

The practice of reflecting on and critically examining one's biases, assumptions, and the impact of one's actions in the research or inquiry process.

Participant Observation

A qualitative research method where the researcher immerses themselves in a group or setting to observe and participate in the activities being studied.

Ethnographers

Researchers who study human cultures by observing and often participating in the daily life of the communities they study.