Whether Targeting Consumers or Resellers, Marketers Need to Focus on

question 13

Multiple Choice

Whether targeting consumers or resellers, marketers need to focus on

• A)creating value for their customers.
• B)buying center synergy.
• C)private exchange efficiency.
• D)corporate profit sharing.
• E)reducing derived demand.

---

Definitions:

Value-Added

The enhancement a company gives its product or service before offering the product to customers, increasing its value.

Non-Value-Added

Activities or processes that consume resources but do not add value to the product or service from the customer's perspective.

Total Lead Times

The aggregate time taken from the initiation of a process until its completion, often used in manufacturing to describe the period from ordering materials to the final product delivery.

Value-Added Ratio

The proportion of time spent on non-waste activities in the production process.