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How Are the B2B and B2C Buying Processes Different

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How are the B2B and B2C buying processes different?


Definitions:

Predictors

Variables used in regression analysis to forecast the value of an outcome variable.

Independent Variable

An independent variable is a variable that is manipulated or changed in an experiment to test its effect on a dependent variable.

Dependent Variable

The outcome factor in a study that changes in response to manipulations of the independent variable.

Predicted Score

An estimate based on a model or algorithm of what a variable's value will be based on other variables.

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