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A Reference Group May Have Direct or Indirect Influence on Your

question 152

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A reference group may have direct or indirect influence on your attitude toward a particular clothing store.


Definitions:

Decision Makers

Decision makers are individuals or groups responsible for making choices that can affect an organization or other group's course of action.

Marketing Research Approach

A systematic method that involves collecting and analyzing data to understand market trends, customer preferences, and product potential.

Data Mining

The process of analyzing large sets of data to discover patterns, trends, and relationships that can inform decision-making and strategic planning.

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